2020 will undoubtedly be a tough year for the home appliance industry. At the beginning of this year, the COVID-19 epidemic caused the home appliance industry to experience a "darkest moment", but new market opportunities foiiowed, a vigorous drama of home appliance quality consumption upgrading was slowly beginning.

Due to the impact of the epidemic, the production and sales of the global home appliance industry are depressed, and the operating pressure of home appliance enterprises is doubled. Air conditioners are the most affected category. The market is expected to, the performance of most home appliance enterprises will be reduced in large probability in 2020.

In the case of the epidemic, the magic weapon adopted by Midea Group is the "double wheel" drive, namely the two-way development of OEM business and independent brands. According to zhao wenxin, vice president of international of beautiful group, although have epidemic situation, but beautiful group also undertakes investment ceaselessly overseas, on one hand can expand in existing base and increase new product, it is to build new creation base on the other hand.

By 2020, the proportion of Midea Group's independent brand business will increase to 40%. Zhao Wenxin said that in the next few years, the United States group will further develop overseas markets, adhere to the scientific and technological guidance and investment, adhere to the idea of China for the world and the region for the region to layout the overall chain, accelerate the layout of the entire industry and globalization, localization of the management layout.

It is understood that the United States group units in order to resume work to do the following protection measures: 1. Set up an epidemic prevention headquarters to publicize the epidemic and check the protective measures of each unit; 2. Ensure that masks and disinfection supplies are available to all employees during the working period; 3. Suspend business trips at home and abroad, reduce contact with people, and try our best to ensure the health of every employee.

In the face of the epidemic, Gree is working hard to promote three things. First, we will give top priority to epidemic prevention and ensure zero diagnosis. Second, adjust the production line, invested 20 million yuan to set up Zhuhai Gejian Medical Technology Co., Ltd. To fully produce epidemic prevention materials; Third, increase investment in science and technology, research and development of disinfection air purifier and other antiviral products.

Because of the needs of the epidemic, Gree developed new products. There are masks, temperature guns, goggles and so on. It only took 10 days to design 66 sets of molds.

The impact of the epidemic did not bring down the home appliance companies, but brought an opportunity to accelerate the integration and upgrading of the home appliance industry.